FirstEngineer

For retail and DTC brands

Stores that keep selling past the platform defaults

Shopify gets you ninety percent of a store. The last ten — the checkout rule, the catalogue sync, the campaign your team wants to change without a developer — is where revenue actually leaks.

MLO Shoes — built by FirstEngineer

What this looks like

Where the work actually goes

Storefront & checkout

Custom themes, bundles, promotions and checkout logic the platform won't do on its own.

Catalogue & inventory sync

Products, stock and pricing kept in step with the systems behind the shop.

How it runs

Same four steps, every project

  1. 01

    Scope

    A call, then a one-page scope: what gets built, what it costs, what date it lands, and what is explicitly not included.

  2. 02

    Build

    The core of the thing first, on your infrastructure from day one. A working demo every Friday, whether the week went well or not.

  3. 03

    Harden

    The parts everyone skips — empty states, errors, retries, analytics, and the case where a user does something strange.

  4. 04

    Ship

    Live, with monitoring and a handover doc. Two weeks of support included, then you take it or we stay on.

Other situations we build for

Tell us what you need built

Thirty minutes, free, no proposal. You leave with a scope, a number, and a date — or an honest reason why we’re not the right people.