Service
A version one you can charge for
Not a prototype, not a clickable mock. Software real customers can sign up for and pay for, small on purpose and complete where it counts.


01
Version one, built to be charged for
We build the smallest product a real customer can sign up for and pay for. That means it is complete where it counts — someone can create an account, use the thing, and be billed for it — and deliberately thin everywhere else. Prototypes get thrown away the moment they start working; this does not. You end the first month with software in front of real users, not a demo that has to be rebuilt before launch.
- Auth, data model, billing and admin as needed
- Deployed on your accounts with monitoring
- A demo every Friday from week one
- Two weeks of post-launch support

02
What's in the box
Accounts and authentication, the data model, payments, and an admin screen so you can run the business without asking us to write a database query. These are the parts founders consistently underestimate, and the parts that quietly eat three weeks when they are left until the end. We build them first, with patterns that have already survived real traffic, so the interesting part of your product sits on a foundation that works.

03
How the month runs
You add requests to a queue and we work them one at a time, deploying as we go rather than saving everything for a reveal at the end. There is a working demo every Friday, whether the week went well or not — if something slipped, you hear it with weeks left to react instead of on the deadline. Priorities change, so you can reorder the queue whenever you like; you are paying for a build slot, not a fixed list agreed months ago.

04
Yours from the first commit
Everything lives in your GitHub organisation, runs on your cloud accounts, and bills through your Stripe. That is true from day one, not on final payment. Cancel the subscription and nothing stops working — there is no runtime of ours in the middle, no licence to keep paying, nothing proprietary to unpick. Handover is a document and an access list, not a negotiation.
How it runs
Same four steps, every project
- 01
Scope
A call, then a one-page scope: what gets built, what it costs, what date it lands, and what is explicitly not included.
- 02
Build
The core of the thing first, on your infrastructure from day one. A working demo every Friday, whether the week went well or not.
- 03
Harden
The parts everyone skips — empty states, errors, retries, analytics, and the case where a user does something strange.
- 04
Ship
Live, with monitoring and a handover doc. Two weeks of support included, then you take it or we stay on.
Pricing
What this usually costs
The exact number comes out of the scoping call. These are the shapes it takes.
Standard
Monthly · pause or cancel anytime
$2,000per month
One active build at a time, delivered in order. The plan most founders start on — enough to get a product live and keep it moving.
Priority
Monthly · pause or cancel anytime
$3,600per month
Two builds running in parallel and a faster turnaround, for when there is a launch date someone else already committed to.
Embedded
Monthly · 1 month minimum
from $7,500per month
Dedicated capacity that behaves like a team member — in your standups, on your roadmap, accountable for a slice of the product.
Other things we build
Tell us what you need built
Thirty minutes, free, no proposal. You leave with a scope, a number, and a date — or an honest reason why we’re not the right people.